Market research about Porsch Essay Example for Free

Market research about Porsch Essay Porsche Market Research Report RMIT University | Market Research | Sem C 2012 3 I. Executive Summary Currently, a number of people in Vietnam can afford luxury brand name cars such as Audi and BMW. Despite the fact that car outlay in Vietnam are three-times higher than its original price, demand seems not have any deduction. The research objective of this research is tounderstand about the Vietnamese target segment of Cayenne Porsche, their buying motives and usage, which require both the qualitative and quantitative information. The three research objectives we follow including: Customer’s? perceptions? create? a? relation? between? their? needs? and? the? cars, some factors customers consider before purchasing a car including? the? image? of? car? related? to? customer’s? image? of? success,? their? characteristics? and? the? current? trend? in? the? market and the occasions customers can use the car affect and the way they take care of it can affect their buying decision. Thus we used the combination of the online focus group discussion, the experiment survey, the secondary data analysis and the depth interview in order to get the needed information. Firstly, some introductory information and backgroundof Porsche Company are presented. Then the secondary research and literature review which include the Industry overview as well as Company overview, the Sale and market and the Customer trend would provide the greater understanding interrelated components about the auto market. Next, the Qualitative research is taken place with the use of Online Focus Group Discussion (getting the responses from luxury car’s? users? on? the? website? Otofun),? the? Secondary? Data analysis and In-depth? interview? which? together? give? the? group? a?greater? understanding? about? the? luxury? car’s? target? market,? their? purchase decisions and usage. Besides that, the Quantitative research is activated with the conduction of the experiment survey, dealing? with? the? statistic? in? order? to? generalize? our? findings? and? understand? more? about? the? luxury? car? brands’? consumer? trend and experiences. After collecting data, the group works with the SPSS software to transfer the information found from the survey and interview and then? export? chart,? graph? and? data? tables? in? order? to? get? the? result? (the? output)? and?interpret? them.? Finally,? the? group’s? members will appraise data collected and formulate the conclusion for the information researched and evaluated in each stage of the research, in order to answer the research questions as well as provide short-term and long-term recommendations for the Cayenne product line to get the competitive advantage in the market. Porsche Market Research Report RMIT University | Market Research | Sem C 2012 4 II. Introduction and background Over the last 60 years, the Porsche Holding Salzburg is the largest and most successful specialty automaker business company in Europe. Today, Porsches roster is quite wide-ranging and now even contains a luxury sport car, the Cayenne. Porsche Cayenne was elected? by? MotorTrend? to? be? the? â€Å"SUV? of? 2011†.? Absorbed? by? latest? Porsche’s? design,? Cayenne? attracts? attentions? by? the? look? of Safety, Elegance and Gentlemen. According to AutoVina, experts said that Cayenne, with high class, appropriate internal forces and latest? engine? V6,? is? a? SUV? that? best? suit? with? Vietnam’s? transportation? circumstances,? while? still? serve? the? needs? of? class? clients. The research study is conducted to find more opportunity in Vietnamese luxury car market, specifically understanding deeply Vietnamese customer as the key to ensure further growth in Vietnam. III. Secondary research and literature review 1. Industry Overview Vietnam is considered as one the countries that has the fastest developing economy. Since 1986, Viet Nam moved from planning economy to free trade and this policy brought the fastest development in Vietnam economy, ranking in the Asia area. In 2007, Vietnam had also joined the World Trade Organization and this milestone opened the new era for Vietnam economy and trade. Since then, many importers appeared and put a step onto the automobile market which was just in the initial stage. Despite the high rate of trade deficit, decreasing purchasing power and rocketing inflation, the luxury car sales has still risen. Besides, limiting the loan rate and increasing interest policy from Central Bank would not actually influence the Vietnam luxury automobile market. According to Mr. Laurent Genet, the CEO of Automotive Asia – official? Audi? importer? in? Vietnam:? â€Å"Our? target? customers? are? the? ones? who? do? not? have? financial? concerns†.? For? them,? a? car? is? the? reputation,? social? position? and? investment. †? Following this sustainable tendency, many luxury automobile importers are extremely optimistic about this fresh but potential market. 2. Sales Market Developing economy, increasing population and improving standard of living are main factors which help rocketing Vietnam Car sales in? recent? years.? According? to? the? latest? report? of? the? Vietnam? Automobile? Manufacturers’? Association? (VAMA),? sales? in? September/ 2012 increased by 9%, reaching 7660 vehicles nationally. However, the majority of businesses, forecast that by the end of the year, the market will only consume less than 95,000 vehicles. At the same time, VAMA statistics has just announced that in the first nine months, sales were down 38% compared to the same period last year. One of the biggest recognizable reasons is due to the? government’s? contradictory? policies,? which? is? rises? in? fees? and? taxes? policies.? According to VietnamNet, at least nine types of taxes and fees have been imposed on car owners which narrows the automobile sales. Do Huu Hao, Chair of the Vietnam Automobile Engineering? Association,? former? Deputy? of? Industry? has? recently? stated? that? â€Å"If? Vietnam? does? not? make? a? breakthrough? in? its? policies,? its? automobile? industry? will? never? be? able? to? develop†. Porsche Market Research Report RMIT University | Market Research | Sem C 2012 5 3. Customer Trend Referring? to? â€Å"Personal? Finance? Monitor†? of? Nielsen in 2011, Hanoi people adore luxury product such as sport car or mobile phone†¦? and? easily? got? attracted? by? them.? They? willing? to? pay? high? price? for? lavish? products? and? believed? that? purchasing? and? consuming them are economic investment. As studied in the International Marketing Review written by Lien Le Monkhouse, Bradley R.? Barnes,? Ute? Stephan,? (2012),? Hanoi? people? can? be? reflected? as? the? kind? of? person? who? highly? appraise? â€Å"saving? face†,? and? consequently? have? high? insights? of? the? â€Å"extended? self-component†? as? well? as? â€Å"the? conspicuousness? dimension†? of? luxury.? Dissimilarly, the Saigonese only bought things when needed. They think high-class? goods? are? for? boasters,? and? they’d? just? spend? on? necessary instead of boasting purposes. Accordingly, Vietnamese consumers? are? aware? of? the? financial? crisis? yet? it’s? easier? for? high- end name brands to attract northern clients; and for southern clients, enterprises should differentiate business strategies and products to meet all demands. Nowadays, a numberofpeople in Vietnam can afford luxurybrand name cars such as Lexus and BMW. Despite the fact that car outlay in Vietnam are three-times higher than its original price, demand seems not have any deduction. In? their? journal? â€Å"Business? Strategy? Series†? (2009),? the? authors stated? that,? for? Trends,? â€Å"there are differences in trends these days. People want safety, fast, sexy, but economical cars†.? Therefore,? â€Å"Efficiency†? becomes? one? of? the? newest? major? trends. The second run-up? is? â€Å"to? personalize? your? style†.? For? example,? men?who love speed and sport conventionally dream about a top-gun car at least once in their life. The third run-up? is? â€Å"Safety†,? and? â€Å"making? cars? more? safety†? is? a? permanent? trend? (like? Lexus’s? pre-collision). Last but? not? least? is? â€Å"Entertainment†,? because? everybody would be so pleased as they have a bottle of wine chilled in the mobile refrigerator inside their luxury car. IV. Problem statement Marketing problem Research Question Research Objectives Hypothesis What Vietnamese market segment should be targeted? (Target segments) Will customers choose the Cayenne? How do the answers to above questions differ depending on demographic group (age, income), psychological (social class, lifestyle and spending on household) and behavioral (benefits and usage rate)? Who are the best prospects? To measure purchase intentions, their lifestyle and perception in order to find out is there a relation between their needs and the car HO: Having Luxury cars is independent from monthly income over 36 millions. H1: Having luxury cars is associated with monthly income over 36 million VND. HO: The people with high social class do not feel the luxury car fulfills the need to enjoy life. H1: The people with high social class feel the luxury car fulfills the need to enjoy life and make the enjoyable life more completed. Porsche Market Research Report RMIT University | Market Research | Sem C 2012 6 How and Why do they purchase a luxury car? (Buying motives) How the performances of Porsche Cayanne affect people? Which factors will customers consider most when choosing a type of car except the budget (the interest or family benefits)? What extent do customers think a luxury car is a status symbol for successful Vietnamese people? What can be the channels they get information? What can be the proper time in their life they consider to buy a luxury car? Will the opinions of their friends/colleagues affect them? To measure the purchase intentions. Understand what factors affect the purchase decision, the reasons and time a customer will buy a car. Also to determine how and what a customer consider before making the purchase. Ho: Different age groups have the same opinion about the statement that? â€Å"luxury? cars? create? good? impressions? on? others† H1: Different age groups have different opinions about the statement that? â€Å"luxury? cars? create? good? impressions? on? others† Ho: On? average,? people? do? not? agree? with? the? statement? that? â€Å"Luxury car is a symbol for successful of most Vietnamese customer. † H1: On average? people? agree? with? the? statement? that? â€Å"Luxury car is a symbol? for? successful? of? most? Vietnamese? customer†? Ho: Customers still buy a luxury car irrelevant with the characteristics with which they describe themselves. H1: Customers do not buy a luxury car irrelevant with the characteristics with which they describe themselves Ho: It is not important to have my car the newest car in the market that few people owns it. H1: It is important to have my car the newest car in the market that few people owns it Ho: Family? members’? opinions? do? not? affect? the? decision? making? of? choosing a car H1: Family? members’? opinions? affect? the? decision? making? of? choosing? a car How do customers use a luxury car? (Usage) What can be the perceived benefits they like when using the car in terms of speed, upgraded safe systems? In what kind of occasion they prefer having a luxury car (business and travelling? ) To determine customers’? lifestyle and usage. Understand the ways customers use the car about. Measure Ho: Consumers do not think that it is important to upgrade the new technical developments. H1: Consumers think that it is important to upgrade the new technical developments. Ho: The job requirement is not the purpose for buying the car (mean =3) H1: The job requirement is the purpose for buying the car Porsche Market Research Report RMIT University | Market Research | Sem C 2012 7 the relationship between the car which helps to reflect their prestige. H0: Customers do not like to travel by their luxury car H1: Customers like to travel by their luxury car V. Methodology 1. Qualitative 1. 1 Online Focus Group Discussion (OFGD) We raised online focus group on Otofun. net forum because we can easily find people who have ability to own a car or have knowledge about car from the famous car forum. In Online focus group, respondents can feel free to express any their opinions without embarrassing or awkwardness due to undirected discussion. Many current users of luxury car brands in the forum were happy and willing to respond clearly to our topic after only some hours since we have posted it. We received nearly 120 comments from nearly 15 members of this forum. So, we got many detail and clear information from that sharing. Some respondents in the forum that even actively give us their mobile number for discussing their deeper information since they think their opinions, ideas cannot be completely reflected through the online comments. However, some people merely answer what was asked by us (the topic owner), so it is quite difficult to expand the information and ask more questions and? because? they? are? seem? â€Å"lazy†? to follow the topic. One more problem with OFGD is besides some members who are willing to help us, some them do not answer the questions and just joke around about the topic. Question Similarities Differences Evaluation Q. 1: Why do you want to choose a luxury car brand? Their? image’s? improvement when choosing luxury car brand. Belief? in? car’s? safety? and? quality? based? on? the brand reputation and long-term business establishment. Most respondents believe that consuming a luxury? car? is? a? way? for? them? to? â€Å"highlight†? their social position to surrounding people and show their success. So, if they have enough money, they actually choose a luxury car brand to purchase, especially business people. Q. 2: How do the family factors affect your car purchase? Not concentrate much on the family factors. When choosing a luxury car brand, people tend to focus on the Some respondents who are married and have children see family factors as a small or medium concentrated factor because they can have more than a car which can be separately used for family factor and. Briefly, most respondents do not think the family factors affect completely their luxury car brand consuming. Most of them tend to be affected by other individual factors. Porsche Market Research Report RMIT University | Market Research | Sem C 2012 8 individual image or personal factors individual factors. Q. 3: What do you think about â€Å"Cayenne†? Porsche brand? Cayenne style and design is more appropriate to elder people, who are more than 40 years. Most young wealthy people may not choose Cayenne although it is a luxury and unique car? brand.? They? think? Cayenne’s? design? is? not fashionable and sporty for young drivers. So when people purchase a luxury car, they do not only focus on the image of car brand, but also the design, style and performance of specific car to fit to their style. 1. 2 Secondary Data Analysis Secondary? data? is? used? for? â€Å"Fact? finding†? purpose? to? understand? clearly? about? the? reason explaining the behavior of consumers who owns a car, explain the outcome of quantitative resources and estimate the market potential or target segment for Cayenne car line of Porsche. TNS, AC Nielsen and International Marketing Review are high authority, as these three legal market research agencies.? These? companies’? major function is to provide the research about the market. We will also use famous online newspaper such as Vnexpress and Vietnamnet for searching the updated news. Moreover, it must be accurate, objective, right time and cost benefit. 1. 3 In-depth Interview Depth interview is an effective interview that allows researchers to discover high amount of information needed about customer behavior. Here, the team conducted depth- interviews with 6 people who own Luxury cars to know more about their consumption and usage. These people are full-time manager positions, around more than 35 years old, already married and working at different areas such as Airlines, Baking, Medical science and Auditing Logistics. On average, their estimated gross income is above 30,000USD. The exact numbers are not revealed. These people are open-minded to share their thoughts during interviews. Some of them have more than 2 luxury cars. One team member has a close relationship with these people, hence they are very willing to help us. In fact, all respondents use car to drive to work every day because they believe it can create a good image in front of their customers and business partners. In other hand, when asking about the perceived benefits they like most when using a luxury car, every respondents agree that the personal convenience and comfortably they received from their luxury car are much more valuable than just for showing off. Furthermore, most interviewees think Cayenne product category is suitable for their age. However, respondents said the style of Cayenne is classical and powerful, it may suit with someone in high-class but classic in style. These Porsche Market Research Report RMIT University | Market Research | Sem C 2012 9 opinions help researchers in discovering the potential targeted Vietnamese customers for Cayenne product line. Finally, most respondents shared that they would like to try a new brand for the next time purchasing car. Thus, researchers need to focus and catch opportunities from those potential customers in order to make them become their customer. It is undeniable that thanks to the interviews, our team had more knowledge to modify the survey questionnaires and provide proper explanation for the outcome of quantitative research. 2. Quantitative research 2. 1 Survey This project utilized survey as data collection tool, and chose cross sectional study as survey method. To generalize unknown problem and relevant data, survey is considered as the most sufficient due to its? â€Å"quick,? inexpensive,? efficient,? and? accurate? means†? (Zikmund Babin 2011). In addition, cross sectional study helps to find out the in-need representational information about the chosen market- car? industry? in? general? and? Porsche’s? market? in? particular? (respondents’? attitude? and? behaviors)? at? a? single? point? in? time.? Data? collection consisted of personal interview and self-administered questionnaires (mail survey). Collecting information via conducting survey is indisputably to have several forms of errors. To preserve the quality of the survey, before starting to launch the actual interview, the team had gone through the pretesting process with classmates and asking for lecturer’s? advices.? The? corrected? final? interview questionnaire contains 11 structured and 1 unstructured questions (see Appendix 1), which are happened to be all straightforward (undisguised questions). Since each team member individually contacts every participant, we could explain them any confusing questions hence it ensures that the survey has been done by the right target segment and since we individually contact them, they realize the seriousness of our work and more willing to put effort in answering the questions. Therefore it significantly helps us eliminate respondent error. 2. 2 Sampling The interview process was administered to a broad range of potential target segment (n=104). Compound interviews were planned with respondents in order to produce more in-depth data collection and opportunities for complement. It took us one week to complete? the? survey? process,? as? each? member? contacts? with? their? parents’? friends? who? already? own? a? car? or? request? our? RMIT? friends’? parents to complete the survey. For the purpose of diminishing random sampling error, we mostly focused only on people who already have car, high income and have credible social status. For example questionnaires had been sent to qualified and high-positioned employees of Vietsov Petro Ltd, Trustbank and Indo China airlines. 2. 3 Instrument: Data collection consisted of personal interview and self-administered questionnaires (mail survey). As it provides many advantages such as geography flexibility, low cost, standardized questions and time-consuming, we can collect the relevant data from targeted respondents. Generally, there are 7 sections containing 12 small questions in this questionnaire. All the questions are diverse, spreading from simple-dichotomy, determinant-choice questions to filter questions and likert scale. Section Iis filter questions in order to identify respondents who meet sample criteria. This section collects data? about? respondent’s? situation? whether? they? own? or? Porsche Market Research Report RMIT University | Market Research | Sem C 2012 10 desire to have a car. Section II and III apply simple dichotomy and determinant choice to collect information about respondents’? demographics such as gender, age, kids and income. This can be seen as using Funnel Technique which requiring general information before leading to more specific questions. In Section IV, semantic differential scale is used to help illustrating the comparison of respondent’s? attitude? towards? Porsche? and? one? other? brand.? Based? on? this? part,? a? further? image? profile? made? from? the? comparison between Porsche and another brand will be built up. From section V, Likert Scale is applied. These questions are vital to the survey as they gather information about purchase motivations from different perceptions, usage purposes and personal image. These questions help figure out what really? drives? respondent’s? attitude? and? behavior. Moreover, understanding exactly their lifestyle, desire, and purpose? may? help? the? researcher? take? a? closer? step? towards? respondent’s? mind? then? form? a? better? strategy.? The questions are standardized, short and simple with specified structure that would avoid complexity and ambiguity. Besides, there are also multitude of? options? which? may? avoid? ‘leading’? questions? and? making? assumptions. VI. Survey Result 1. Actual Sampling The sample size of survey questionnaire is 104 people. However, since we only want to choose the people who already own a car, there are 100 people reach this standard since other 4 people merely intends to buy a car. As aforementioned, our team aims at individuals who have a high possibility to possess a car, therefore the percentage of respondents owing a car counts for 96% of sample size. The survey result also reveals that the proportion of people has the income from 36 million VND to above 63million VND counts for65 %of total respondents and only 14. 56 % of them earns lower than 16 million VND per year. Since it can be unreasonable that people earning 16 million VND cannot own a car, but the reason could be they are RMIT students who cannot purchase a car by themselves, but their families have strong financial power so they already drive cars as a main vehicle. 2. Resul t analysis Research objective 1: Customer’s? perceptions? create? a? relation? between? their? needs? and? the? cars Question 1: Do the monthly salary affect the need of having luxury cars? HO: Having Luxury cars is independent from monthly income over 36 millions. H1: Having luxury cars is associated with monthly income over 36 million VND. Porsche Market Research Report RMIT University |. Market Research | Sem C 2012 11 Results Firstly, the bar graph shows that most of the respondents have a car ownership. These cars are mainly from many popular car brands, namely Audi, Acura, Toyota, Mercedes, Ford, BMW, Chrysler, Lexus, Chervolet, Nissan, etc. In contrast, there is a small percentage of 4. 81 not available, presenting for those did not answer the filter question. However, in overall, the study has met the quota of 100 respondents, having cars, as it shows a wide range of the car brands. Toyota seems to bethe most preferable brand since ittakes themost proportion sincethe graphs represents the highest percentage of 27. 88 is gained by those, owning Toyota cars. The runner up is Ford with 10. 58%. The line chart represents the respondents, having monthly income above 36 million VND mostly have an ownership every kinds of cars, from middle cars such as Subaru or Kia to high-class cars such as BMW and Audi. For example, based on the chart, respondents, owning either BMW or Lexus or Mercedes or Honda that have the income above 63 million have lesser respondents, compared to those driving Toyota. Furthermore, those using either Audi or Acura have an income under 16 million. Thus, it strongly supports for the statement that luxury cars independent from monthly income over 36 million. Secondly, based on this Chi-square test, even though there were more rich people own luxury cars than low income level people (21/67= 31% rich people own luxury cars; 7/36=20% average low income level people own luxury cars); this difference is not statistically significant according to the chi square test (test statistics = 1,675, degree of freedom= 1, p-value=0. 196 0. 05). Therefore, it can be concluded that it do not reject H0. On the other words, having luxury cars is independent from monthly income over 36 million. Explanations. Porsche Market Research Report RMIT University | Market Research | Sem C 2012 12 It can be explained that the desire to own a car can be affected by many other factors, such as whether it is relevant to the customers’? characteristics or fit with job requirement (referred to the next objective) therefore even people who have high income still do not choose a luxury car. In addition, there is a noticeable problem here, which is about the respondent error since the income is a sensitive question so some of them have the tendency to choose a higher range than the actual income or vice versa. Question 2: How do the people with high social class feel the luxury car fulfills the need to enjoy life? Ho: The people with high social class do not feel the luxury car fulfills the need to enjoy life. H1: The people with high social class feel the luxury car fulfills the need to enjoy life and make the enjoyable life more completed. Results The bar chart indicates that the group of people with high social class also mostly disagrees with that idea, counting for more than 12. 5% even though the amount of people who agree also counts a certainly high rate which is around 8%. Based on the Car-fulfill-life. Crosstabulation, most of the high social class respondents agree that luxury car could not help fulfill their need to enjoy the life. This difference is not statistically significant according to the chi square test (test statistics = 1,771, degree of freedom= 1, p-value=0,183 0,05). Therefore, we do not reject H0. It can be said that the people with high social class do not feel the luxury car fulfills the need to enjoy life. Explanations From the data collected, the car purchased is compatible with the owner’s? living? standard.? From? the? bar? chart? in? Q1,? successful? businessman with high monthly income above 36 million tends to own a luxury car brand. However, on the other hand, a luxury car somehow does not really take high position in their perception of life fulfillment. This can be explained that the Vietnammese high-class? people’s? perception? is? quite? different? to? the? general? materialism? tendency among Vietnam society. According to ThanhnienOnline article, the real global billionaires do not really stick with materialism containing luxury car, house.. as common thinking of many Vietnamese people. To those people, car is only a mean of transportation, not a demonstration of their richness and success. This tendency also affects a part of VietNam high-class people and gradually forms a different perception among those successful and wealthy people. Recommendations As what have been proved, there is a gradual changing in Vietnam high-class customers which may put luxury car sales at risk. Taking this in consideration, Porsche should launch campaigns focusing on different aspects of luxury car image such as quality, durability, Porsche Market Research Report RMIT University | Market Research | Sem C 2012 13 service and loyal customer incentives. A luxury car does not only bring a high-class outlook and position but also provides the best quality and many other beneficial incentives. Porsche must demonstrate that it deeply understands this insight, that it knows the car is not just a vehicle, it sticks with successful moments in their career and with happy moments with their families. By recognizing and conducting? strategic? plans? on? time,? Porsche? may? affect? targeted? customer’s? perception? and? change? their? behaviour? in? more? positive ways. Research Objective 2: Some factors customers consider before purchasing a car including the image of car related to their image of success, their characteristics and the current trend in the market. Question 1: How customers evaluate Porsche compared to other three competitors (BMW, Audi Mercedes Benz)? Results To clarify, the study has been conducted through the use of ranking Porsche, presented by the red line in the graph and other brands, including BMW, Audi and Mercedes, presented by the blue line, for each of 9 attributes, namely performance, safety, luxury brand image,? driver’s? image,? prestige,? elegance,? desire? of? the? updated? edition? of? car? model? (desirable),? uniqueness? of? car? accessories and level of equipment. The value in the graph has been calculated to the mean for each attribute. Overall,? the? graph? figures? out? Porsche? is? believed? that? the? car? can? be? raised? the? car? driver’s? social? status? which? is? representative of luxury? brand? image,? driver’s? image,? prestige? and? elegance.? To? illustrate,? the? attribute, gaining the highest mean is the image of the driver with the mean around 4. 8, compared to other brands with the mean around 4. Thus, there is a significant gap between Porsche 3. 6 3. 8 4 4. 2 4. 4 4. 6 4. 8 Other luxury brands Porsche Porsche Market Research Report RMIT University | Market Research | Sem C 2012 14 and one of the other car brands, which is 0. 8. Moreover, in the comparison of prestige, there is a magnificent gap between these car brands which is 0. 2. This is because the red line gains around 4. 4, while the blue one is approximately 4. 6. However, in the comparison of desirable, Porsche is underestimated with the mean near 4. 1, whereas, the other one is approximately 4. 6. This can be explained that there is not much updated version of Porsche Cayenne in recent years. Besides that, most Vietnamese customers are a bit interested in SUV market, not quite much as other foreign market. This can be proven that not much Cayenne models are available in Vietnam much, for example, Cayenne S, Cayenne S Diesel and even Cayenne Turbo S. Explanations: In the social image comparison, all the participants of OFGD agree that current Cayenne models raise the image of the driver.? This? also? supported? for? the? question? no.? 2? that? different? age? groups? have? same? opinion? about? the? statement? â€Å"luxury? cars make good? impressions? on? others†. The graph shows there is no much difference between Porsche and the other brands towards performance, safety, uniqueness of car accessories and level of equipment. This can be explained that the cars chosen for the comparison are premium cars. Based on both OFGD and in-depth interviews, most of the participants acknowledge that premium cars have to meet the certain requirements about safety, performance, its uniqueness of the accessories and the high level of equipment. Recommendations: It is recommended that press releases for the updated version of Cayenne should be widely introduced to be launched. This is because this is the opportunity that can enhance the brand awareness of Porsche, especially Cayenne model. Question 2: Do the customers in different age groups similarly care about the impression they have from other people while driving a luxury car? Ho:? Different? age? groups? have? the? same? opinion? about? the? statement? that? â€Å"luxury? cars? create? good? impressions? on? others† H1:? Different? age? groups? have? different? opinions? about? the? statement? that? â€Å"luxury? cars? create? good? impressions? on? others† Results Firstly, based on the graph, the age groups that have been surveyed includes under 24, 24-under 34, 34-44, 44-under 54, 54-under 64, and 64 and above.

Potassium Iodide Lab Essay Example for Free

Potassium Iodide Lab Essay I. Title: Finding the Formula for Lead Nitrate II. Purpose: This experiment was to test the different concentration levels of specified alkali metals to determine the greatest mass of lead nitrate. III. Background Information: Potassium Iodide Potassium Iodide is a crystallized, white salt but known to turn a bright yellow when exposed to prolonged moisture such as mixing with water. It is a simple iodine salt. In its natural state it is mostly colorless and odorless. If tasted, it would be like saline and extremely bitter and is has a relatively low level of hazard. Its main use is in photography but also used in table salt to iodize food and can be used in expectorants for lung congestion. It can also be used to protect the thyroid from radioactive iodine Potassium iodide IUPAC name Potassium iodide Other names Kalium iodide, knollide, potide Identifiers CAS number [7681-11-0] RTECS number TT2975000 Properties Molecular formula KI Molar mass 166.00 g/mol Lead Nitrate Lead Nitrate is a hazardous colorless crystal or white powder. It has a long history of uses. Until 1974, when the dangers of lead were realized, it was in a variety of products. Lead(II) nitrate IUPAC name Lead(II) nitrate Other names Lead nitrate Plumbous nitrate Lead dinitrate Plumb dulcis Identifiers CAS number [10099-74-8] RTECS number OG2100000 Properties Molecular formula Pb(NO3)2 Molar mass 331.2 g/mol Appearance White odourless solid Density 4.53 g/cmà ¯Ã‚ ¿Ã‚ ½ Melting point Decomposes at 290-470 à ¯Ã‚ ¿Ã‚ ½C Solubility in water 52 g/100 ml (20 à ¯Ã‚ ¿Ã‚ ½C) Solubility in nitric acid in ethanol in methanol insoluble 1 g/2500 ml 1 g/75 ml Structure Crystal structure Face-centered cubic Coordination geometry cuboctahedral Hazards MSDS External MSDS EU classification Toxic (T) Dangerous for the environment (N) Repr. 1/3 EU Index 082-001-00-6 NFPA 704 0 3 3 OX R-phrases R61, R20/22, R33, R62, R50/53 S-phrases S53, S45, S60, S61 Flash point Non-flammable Related compounds Other anions Lead(II) chromate Lead(II) sulfide Other cations Sodium nitrate Magnesium nitrate IV. Materials: * Electronic scale * Lead Nitrate * Potassium Iodide * Beaker * Graduated Cylinder * Funnel * Filter paper * Pipettes * Water V. Procedures: 1. Materials were gathered and then specific concentration ratio was received (water:solute 1:9) 2. Cylinder was filled with 100 milliliters of lead iodide *Graduated Cylinder is hydrophobic *Caution: Be sure of precise readings by measuring at the appropriate part of the miniscus 3. Cylinder was filled with 900 milliliters of KI 4. The solution was gently shaken to ensure even distribution of solute to solvent 5. Solution was then transferred to filter paper *Two filter papers were used for double filtration 6. The filter paper was put into a funnel of a beaker to the solution would separate VI. Data: a) mass of filter papers: b) mass of lead iodide: 3rd period 4th period 1:9 2:8 3:7 4:6 5:5 6:4 7:3 8:2 9:1 c) molar mass of KI: 165.998 g/mol d) molar mass of Pb(NO2)3: 331.268 g/mol e) calculation for determining molarity for each solution based on 1,000 ml: 200 ml/1000 ml x .5 ml = .1 ml f) observations: The two liquids started to both appear clear. After combined, it almost instantly turned to a neon yellow. While filtering, a colorless liquid seeped through while the yellow precipitate clung to the filter paper. There was little water in the flask but over half the filter paper had been covered in neon yellow. e) cautions: One must ensure to Read the meniscus at the proper point Use a plastic graduated cylinder for elimination of meniscus Measure by getting down at eye level Carefully take proper measurements Use two filter papers for double filtration Zero the scale after first weighing the filter paper Use an electronic scale for accuracy Product enhancements to minimize error Digital scale Pipettes measurements to allow a few drops of solution to be retained Plastic graduated cylinders for no confusion figure 1: rinsing setup figure 2: Pipette dispensing of liquids figure 3: filtering apparatus VII. Analysis The lab performed was found to be an effective way of discerning the formulation of lead nitrate and potassium iodides precipitate and use the chemical formula to understand the reaction. The formula is as follows: KI + Pb(NO3)2 PbI + K(NO3)2. Potassium Iodide and Lead Nitrate yield Lead Iodide and Potassium Nitrate. The reaction taking place is known to be a double replacement. The two compounds split and then combine with the counterparts. The PbI remains in the solution and the K(NO3)2 forms the precipitate. The purpose of the experiment was to find which combination of concentrations would consequently have the greatest impact on the mass of the Lead Iodide. It was found that when the concentrations of each are 5:5, the filtration leaves a substantial amount of the liquid and the yellow precipitate known as lead iodide is at the peak of the masses. The interesting part of the experiment is that it was far from expected results. It was conducted by three classes and the data varied across the chart. The last test group was not able to be used because of the inconsistency in which the obtained measurements compared to those of the rest of the tests. Therefore, only two classes were compared. The 4th period was seen to be the most accurate. The first two measurements, those of 1:9 and 2:8 varied greatly. The following masses compared were similar yet period 3 were all a little lower until the last concentration level measurements which were almost exactly the same The mistakes prevalent in the lab are not due to the experiment itself. Rather, it is human error that can be held accountable for the drastic differences. One of the reasons is improper measuring and mixing to begin. The students may not have gone to eye level to read each mark carefully to ensure only the most exact measurements. Also, the pipette is made of glass. This calls for the meniscus to be read properly or else the measurements will be off. To avoid confusion of the meniscus with graduated cylinders, plastic would be most appropriate. Luckily, these are hydrophobic and without a meniscus, they are simple to read. If glass was used, then it would leave open some opportunities for mistakes. With the pipettes, there could have easily been bubbles. The bubbles would take up space where the liquid should be for precise measuring. If twisted the wrong way, it would be easy for air to get trapped and cause these pockets. The pipettes however are carefully crafted so that the markings are a little above where they should be. Taking that into consideration, the room for error in not allowing all the water to drip out of the pipette, if done properly, is eliminated. Another space for error is the filter papers. Some of them were larger than the others. This can distort the results. The same filter paper should be used for all of those participating in the tests. The papers also varied in thickness. Others used only one paper, allowing too much precipitate through, and others used more than two. This allows the paper to absorb too much liquid instead of filtering it all the way through. An additional problem is evaporation. Leaving the filtration apparatus uncovered could allow gradual evaporation. Quite oppositely, the humidity in the room could also cause tampering with the solution. With the weather changes, the temperature of the lab was not held at a constant. One day it was heated the next was at a very cool temperature. This could easily have an effect on the experiment. All these reasons could have a great deal in the variety of results. The experiment would need to be performed again to accurately portray the data. Human error would need to be nonexistent VII. Conclusion As previously stated, the results of the experiment were not all in agreement. The different classes obtained various results. This can be due to human error. After realizing the effects on the reaction taking place, it was also discernable how concentration can easily affect the combination. However valuable knowledge on the formation of lead iodide was gained from this lab and the purpose was successfully completed.

Treatment for Renal Transitional Cell Carcinoma (TCC)

Treatment for Renal Transitional Cell Carcinoma (TCC) Dear All, Thank you for the new images Roz – it is interesting to follow this case as it unfolds. After reviewing the new CT images I would agree with Susie that they could indicate an alternative diagnosis of a transitional cell carcinoma (TCC) of the left kidney and ureter. I would like to investigate a couple of the many treatment options available for TCC and aim to answer the question put forward by Susie – ‘What treatment options are available to the patient?’ Renal transitional cell carcinoma (TCC) is a malignant tumour that stems from theepithelial cells lining the urinary tract. Upper urinary tract TCCs (UUTUC) – in this patient’s case involving the left kidney and ureter are uncommon. They account for only 5-10% of urothelial carcinomas (Siegel et al, 2012) although evidence indicates an increase in these malignancies (Jemal et al, 2009). The predisposition UUTUCs have for recurrence, metastases and their multi focal nature mandates aggressive clinical intervention (Cai et al, 2011). Treatment is strongly influenced by tumour stage, which correlates closely with prognosis. Surgical intervention is usually the preferred method of treatment for localised disease. Radical nephroureterectomy Radical nephroureterectomy (RNU) with excision of the bladder cuff is the gold standard treatment for UTUC (Margulis et al, 2009). The aim of surgery is to prevent tumour seeding via bypass of the urinary tract during tumour resection. Since the risk of tumour recurrence is considerable, resection of the distal ureter and its orifice is also performed. Recent research by Lughezzani et al, (2010) concluded that this method – removing the distal ureter and bladder cuff significantly improves survival rates. The traditional open surgical approach to RNUs is being challenged by less invasive approaches, e.g. laparoscopic. Simone et al, (2009), a prospective randomised study of 80 patients with non-metastatic UUUC demonstrated no superior effectiveness of laparoscopic surgery over open RNU, whilst the majority of recent research concludes superior outcomes for a laparoscopic versus open surgical approach (Ariane et al, 2012) and (Ni et al, 2012). Endoscopic Treatment Endoscopic ablation is sometimes indicated in patients with a solitary kidney, in bilateral kidney disease and where major surgery is contraindicated. Although now slightly dated, research by Keeley et al, (1997) is commonly cited in recent literature. Their study looked at the ureteroscopic management of 38 patients (41 kidneys) with upper tract urothelial tumours graded 1 3. After endoscopic treatment, 16 of the 21 (76%) with grade 1 disease were tumour free 4 had recurrences at a mean follow-up of 40.3 months. 9 of the 14 (64%) of grade 2 disease were tumour free 4 had recurrent disease at a mean follow-up of 27.6 months. Finally, 2 of the 5 (40%) grade 3 tumours were tumor free at a mean follow-up of 21 months – no recurrence rates were reported for this group. They concluded that ureteroscopic treatment of the upper urinary tract TCC minimises morbidity and provides excellent success rates in patients with solitary, low-grade tumours. Despite these findings, the tract recurrence risk is hard to calculate because relatively few endoscopic ablation treatments have been performed. Additionally, there is a reported risk of understating and under grading the disease with endoscopic management alone. In order to determine the optimal treatment pathway for a patient with TCC – renal function, tumour grade, stage and location must first be evaluated. I have only examined two of the treatment options available for TCC – would anybody else like to expand upon Susies question by examiningothers? I will not add any further questions as there are a few already outstanding. Kind Regards, Alana Show parent See this post in context RDM032_PRD1_A_2014-15 -> On-Line Case Discussions -> Case 12 -> Re: Case 12 by Alana McInally Wednesday, 19 November 2014, 11:51 PM Dear All, Thank you for posting this interesting case and uploaded images Susie. It appears that Noorayen and I have been working on the same topic over the last few days so although this post is likely to overlap in places, I hope to add insight and an alternative slant. I would like to examine the images and a possible diagnosis. In the right lobe of the liver, there appears to be large 67 x 49 mm, well-defined, heterogeneous mass predominantly hyperechoic in nature. Appearances are in keeping with a solid, rather than cystic, lesion. In the second ultrasound image, the liver lesion looks more isoechoic in echotexture with some internal and peripheral vascularity demonstrated when colour Doppler is applied. The sagittal section of the unenhanced CT abdo-pelvis image also highlights this area of low attenuation in the right lobe. These are unusual findings given the patient’s symptoms acute LIF pain. It would be interesting to know whether the patient has had any other tests carried out, for example any blood work prior to the scans? I agree with Noorayen that ultrasound appearances such as these could represent a Focal nodular hyperplasia (FNH). An FNH is a benign hyperplastic process which results in the normal constituents of the liver being arranged in an abnormally organised pattern – this is caused bya response to a congenital arteriovenous malformation'(Khan et al, 2013). An FNH is considered the second most common tumour of the liver following hepatic hemangiomas (Kang et al, 2010). In the majority of situations (80-95%), FNH arises as a solitary lesion, however, multiple lesions have been known to present themselves (Khan et al, 2013). Ultrasound characteristics of these lesions can vary, making diagnosis using one modality challenging. Lesions can range from hypoechoic, isoechoic to hyperechoic when compared to that of the surrounding liver tissue (Bates, 2011). Venturi et al, (2007) as well as other recent research – state that typical lesions usually demonstrate a large, well circumscribed mass, with a central feeding artery and a radiating spoke-wheel pattern of blood flow (Bates, 2011). It could be suggested that the second ultrasound image shows central blood flow within the lesion, in keeping with the typical appearances described. Although FNHs are normally asymptomatic, which is not in keeping with the patient’s LIF pain, it may indicate that the LIF pain and the liver lesion (located in the RUQ) are unrelated that the liver lesion is instead an incidental finding; this is consistent with the typical diagnosis of an FNH. Most diagnoses occur when patients undergo cross-sectional imaging or surgery for other problems and / or routine medicals (Palladino et al, 2014). Although the use of contraceptive agents is not proven to cause FNH, they may have a role in the development of these lesions. Additionally, they can also act as an irritant causing haemorrhage or infarctions to occur – resulting in symptomatic patients. Malignant transformation of FNH has not been reported (Chung and DeGirolamo, 2011) and FNHs rarely bleed or grow. As a result, the diagnosis of an FNH rarely impacts the patient’s medical management other than the accurate diagnosis of the lesion to prevent unnecessary biopsies, surgery, and further imaging of the lesion. Despite advances in medical imaging, it is difficult to discern an FNH from other focal hepatic lesions. As a relatively recent imaging modality, the use of Contrast-Enhanced Ultrasound (CEUS) to identify focal liver lesions is becoming increasingly common (Bartolotta et al, 2009). I will reiterate one of the three outstanding questions does anyone have any further differential diagnoses? Kind regards, Alana Show parent See this post in context RDM032_PRD1_A_2014-15 -> On-Line Case Discussions -> Case 3 -> Re: Case 3 by Alana McInally Tuesday, 18 November 2014, 9:38 PM Dear All, Lucy’s post on the function of the spleen in particular, the implications when it is removed was interesting to read, especially as the spleen’s function and morphology have, in the past, remained unstudied (Lahey and Norcross, 1948). Although they havebecomeless common, as the spleensimportance as an organ isrecognised, splenectomies are still performed and I would like to address Lucy’s question ‘What are the indications for a splenectomy?’. A splenectomy consists of the total or partial surgical removal of the spleen. Literature sources provide a wide spectrum of clinical scenarios for when a splenectomy may be indicated. A general consensus exists for a handful of diagnoses which require a splenectomy. These include: primary cancers of the spleen (very rare), splenic trauma and hematologic diseases. One blood disorder – Hereditary spherocytosis (HS) – often requires treatment via a splenectomy. It involves the loss of specific proteins in the red blood cell membrane, resulting in fragile cells which are further damaged when they pass through the spleen (Encyclopedia of Surgery). This damage ceases once the spleen is removed. Another hematologic disease primary immune thrombocytopenia (ITP) shows the highest cure rate (60-70%) after a splenectomy versus other treatments (Ghanima et al, 2012). Trauma to the spleen can result from damage or rupture from both blunt and penetrating injuries to the abdomen. Studies suggest 25% of trauma injuries are originally caused by medical intervention to the abdomen (Rull, 2012). Laparoscopic splenectomies are often indicated in splenic trauma to prevent internal hemorrhaging and potentially death (NHS Choices, 2014). There are also numerous other conditions where a splenectomy may be indicated / recommended these include: Splenic artery aneurysms surgical resection is often indicated in the presence of large splenic artery aneurysms (over 2 cm in diameter), because the risk of hemorrhage and rupture can be fatal if not treated (Bates, 2011). Multiple splenic abscesses relatively uncommon but have an associated high mortality rate (Provenzale et al, 2012). Some view percutaneous drainage combined with antibiotic therapy as the best management for solitary abscesses (Bates, 2011) whereas other research proposes a splenectomy is the best treatment for multiple abscesses. Splenomegaly – an enlarged spleen (more than 12 cm) (Bates, 2011) as an isolated indicator for a splenectomy is often unjustified. Best practice is to now investigate the underlying cause. Surgery is only indicated if the enlarged spleen is causing serious complications and/or if the underlying cause cannot be identified (NHS Choices, 2014). As Lucy mentioned, there are benefits and risks of a splenectomy. Most research recognises the associated life-long risk of bacterial infection following a splenectomy (Schilling, 2009), combined with the risks of invasive surgery. The general consensus shifts towards a conservative approach – attempting to preserve the spleen as opposed to invasive treatment (Akinkuolie et al, 2010). In our trust I found it hard to locate hospital guidelines and protocols for when splenectomies were considered appropriate. However, I came across one case where a patient had a partial laparoscopic splenectomy using wedge resection to treat splenic trauma. This allowed him to retain some splenic function and additionally he was fortunate enough to have an accessory spleen (present in 30% of the population) – which has the ability to grow and function when a large portion has been removed (Arra et al, 2013). Consequently his splenic function was comparable to that prior to surgery. This technique supports the recent advance towards a conservative outlook on splenectomies. It would be interesting if anyone else is aware of the guidelines in their local hospital for when a splenectomy is indicated? Kind regards, Alana

The Effects of Color And Organization on the Web :: Website Design Internet Essays Papers

The Effects of Color And Organization on the Web The Sci-Fi network's WorldWide Web (WWW) site, on the Internet, is organized to advertise its channel and navigate you through its information easily. It achieves this by constructing its site simply and effectively using graphic designs. Because it is a commercial site, it uses appealing visual graphics associated with science fiction, and the channel, to receive your attention, and get you interested to explore its sources. However, attracting the viewer's attention with fancy graphics doesn't necessarily make it a good Web site. What makes it effective is its format of graphic designs which moves you through its information without any difficulties. The Sci-Fi network achieves this by using proper organization and use of color to design their graphics, in order to establish a successful Web site on the Internet. The Sci-Fi network uses graphic designs to organize its home page in order to produce an image that illustrates relevant logos and information about the site simultaneously. The fact that the Sci-Fi network is a commercial site on the Internet, contributes to its structure of organization. As a result, the network uses visual designs to publicize the Sci-Fi channel and help link you to its sources of information with an interesting yet effective style. The Sci-Fi network places a science fiction logo in the center of the background, which is arranged with sources along the sides and corners of the boxed image. This logo is used for illustration, and the links, (represented by small squares with titles written in them), are used for locating information of categories found within the site. The Sci-Fi network also manages to incorporate two flashing boxes which link to information about the network's TV listings, on the top two corners of the same image, and incorporates an advertiseme nt of the channels logo around the same centered image. All of this information is crucial to this commercial site, because it manages to advertise its channel and offer a concise structure of visual designs to link you to information quickly. The site is organized in this structure for these purposes and successfully manages to achieve an effective structure through this proper organization. This approach has some benefits in comparison to the use of written text in other sites, which usually contain lengthy information that may or may not interest you. For example, when you look at the Cyberpunk FAQ site, which resembles this type of organization, and compare it to the structure of the Sci-Fi WWW site, you can see the benefits of using relevant graphics to enhance a commercial Web site.

Hamlets Childish Behaviour and Contempt of Others :: essays research papers

Hamlet identifies with an adolescent of the 1990’s more than he does with the youth of his own time. Hamlet is immature, sarcastic, depressed and takes action during the heat of passion which is very much like the behavior of the youth in the 1990’s. Love, control over action, and the ability to overcome depression are just a few ways to prove maturity. It is obvious Hamlet loves Ophelia in his own way â€Å". . . the celestial and my soul’s idol, the most beautified Ophelia . . .† (Hamlet. II, ii, 109- 110), but his way is not mature enough to include trust toward his lover. The trust that Hamlet should have given her was the key of his madness. This madness that Hamlet cannot trust his love with is the same madness that he loses total control over because of his immaturity, it then causes him to do things, such as kill Polonius, that a person that was mature could stop. The madness that Hamlet assumes is understandable but he can never get over the actual death of his father by still wearing black a year later, and the hasty marriage of his mother to Claudius. Compared to Horatio who is calm and cool throughout the play, and Fortinbras who collected an army to fight for his uncle’s land and honor, Hamletâ⠂¬â„¢s maturity level for his time is low, especially for being a prince. Today Hamlet’s age group is more immature than during his own time so he relates to the youth of the 1990’s better than he does with the adolescents of his own time. Sarcasm, and blunt rudeness is often used by Hamlet in order to offend people that, during his time, he should not have offended. Hamlet often used the hasty marriage of his mother to offend Claudius. The first time that Hamlet offends Claudius in the company of another person is when Claudius is supposed to be helping cheer Hamlet up. â€Å"A little more than kin, and less than kind.† (Hamlet. I, ii, 65) is just as rude during Hamlet’s time as almost anything that a person could say today, it just takes a little thinking for the people of today to get what Hamlet means. The second person that Hamlet is openly rude to is Polonius. Hamlet, in front of Claudius and Gertrude, insults Polonius by calling him â€Å". . . a fishmonger.† (Hamlet.

The Role Of Husband And Wife In The Middle Ages :: essays research papers

Many pamphlets and books were written during the reformation era which explained how to be a good wife or husband. At this time there was a widespread change in the way people viewed the roles of husbands and wives. Reformation thinkers believed that the role of the man in a marriage was to care for the needs of his family by providing for their shelter, food, and safety. The role of the woman in the marriage was to support the male, take care of the household, and raise the children. Neither the male or the female were considered to be higher than the other in the marriage. As Ozment states in When Fathers Ruled, the husband's duties were to ensure his families well-being and to rule over his family and servants with a firm hand.1 The bad husband was one that had no self control because without self control the husband could not provide for the family properly. A bad wife was one who did not know or respect her place in the family. Ozment writes that many reformer thinkers believed that the husband should have the rule in the household. This is because " a wife required proper deference... Because of her perceived physical and temperamental weakness, compared to men; magnanimity, pati ence, and forbearance befitted the superior nature and position of men."2 Reformation thinkers believed that husband and wife were on the most part equal with the male heading the household because of his stronger characteristics. The ideas of the reformation thinkers on the roles of husband and wife differ in some ways to the ideas of their roles today. In the eyes of some the man is still the head of the household. More so the husband is considered to be a figure head in today's family. The man is seen to have the power in a relationship but in reality the power of both husband and wife is for the most part equal. In some instances the woman is considered to have more say or power over the family. In present times more women are going out into the job fields and making as much as if not more money then their husbands. In this essence the roles of husband and wife have switched since that of the reformation era. Today what makes a bad husband is much the same as it was in the reformation era.

Understand how to plan work and be accountable to others

1.1 – Outline guidelines, procedures codes of practice relevant to personal work – The procedures, guidelines and codes of practice relevant to work are: Procedures: Reporting of accidents at work, fire drills, and reporting absence from work as well as first aid procedures. Codes of practice: Good customer service, quality assurance, freedom of information and privacy of personal data. Guidelines: How to answer the phone, dress code, how to handle email, how to store and retrieve information, how to use office equipment and ensure any actions reduce risk to health and safety Guidelines, procedures and codes of practice that relate to personal work are very important as each of them gives information on how to perform the job effectively and safely. Failing to follow these could potentially hurt someone or even more cause problems for the company.1.2 – Explain the purpose of planning work, and being accountable to others for own work – Planning work can be more efficient. Setting priorities in order to do the most important things first is a good way to keep on top of deadlines. If we are accountable to others for our own work then each step can be examined to see that your work is up to standard. It also gives more responsibility for the work being done as it shows the person setting it trusts you with the work.1.3 – Explain the purpose and benefits of agreeing realistic targets for work – The purpose for agreeing realistic targets for work is to keep everyone on task and focused on what work has been set, this way everyone can work more effectively and reach targets instead of struggling. The benefits of this includes being fast and reliable with completing the tasks at hand.1.4 – Explain how to agree realistic targets  Ã¢â‚¬â€œ The targets being agreed to must be realistic so that the person doing the job has a good chance of completing them, this will allow the person to work without stress. However if the targets are set too high then the person trying to complete the job will feel under pressure and if the targets are too low then it will eventually get boring and it wouldn’t help you develop  anything out of it.1.5 – Describe ways of planning work to meet agreed deadlines – A good way to meet any agreed deadlines would be to make a list of work that needs to be done with any required dates for completion and prioritise the order is most important. It’s also a good idea to check that you have all the information and resources you need to complete the tasks.1.6 – Explain the purpose of keeping other people informed about progress – It’s important to keep other people informed about the progress of work being done because if there is any problem to meet my deadlines then then you can turn to someone for advice and help to reprioritise the work. As well it is important because the person the work is for can miss their deadlines if itâ €™s not completed on time.1.7 – Explain the purpose and benefits of letting other people know work plans need to be changed – The purpose of letting other people know work plans need to be changed is because they need to know about changes because it may affect their other work and it allows them to make alternate arrangements for the work to be done if necessary.1.8 – Describe types of problems that may occur during work – The types of problem that can occur during work are:  · Equipment breaking.  · Interruptions; such as colleagues asking things.  · Not being kept informed or provided with the information needed to complete the job.  · Absence of other colleagues.1.9 – Describe ways of seeking assistance with getting help to resolve problems – A way to get assistance with resolving any problems could be to report them to either a colleague/manager to see if they have any advice on how it can be solved as they might have more e xperience. However if nobody could help you, you can also use the company’s website or internal intranet site to see if there is any guidance on there to solving any problem you may have.1.10 – Explain the purpose and benefits of recognising and learning from mistakes – The purpose of recognising and learning from mistakes it to make sure you don’t make them again, people will recognise the mistake and then will be in a position to try and correct it. Other people could also help to ensure that the same mistake isn’t made again by providing extra support. Also it is a lesson for the future, which can be taken away to  other places.