Connections between Boo and Tom in to Kill a Mockingbird :: To Kill a Mockingbird Essays

Connections between Boo and Tom in to Kill a Mockingbird ======================================================== Harper Lee seems to be telling toe different stories, that of Boo and Tom. Are there any connections between the storied? Although the novel seems to be telling two different stories, that of Tom Robinson and Boo Radley there are some connections between the stories. The first connection I'd like to highlight is that both Tom and Boo are Mockingbird figures. We know that Atticus and also Miss Maudie tell the children, and I quote, " Mockingbirds don't do one thing but make music for us to enjoy they don't do one thing but sing their hearts out for us. That is why it is a sin to kill a mockingbird." We see how Boo is portrayed as a mockingbird figure when he is locked away from any sort of normal life and society. That in turn, ruins any hope he has of a normal life. However, Boo stays out of sight for many years and his only communication with anyone other than his family for many years when he leave gifts for Jem and Scout in the tree outside his house. The presents that Boo leaves show how thoughtful, caring and gentle Boo is. For example he leaves two dolls carved out of soap in the likeness of Jem and Scout. Immense effort and thought would have gone into those dolls, just to pleasure the two children. This shows how Boo is being made a prisoner in his own home, for no reason, he isn't doing anything wrong. Also near the end of the novel we know that if it hadn't of been for Boo, the children would never have made it home that night. This shows that Boo is like a Mockingbird, he doesn't do any wrong at all, and just watches over the children to see they are save and makes them nice things. We know now that a sin was committed when his parents secluded Boo in the house; they have committed a sin, as they would be killing a Mockingbird. This is where we see the first connection between Boo's story and Toms because Tom Robinson is also a Mockingbird Figure. We know that Tom Robinson was found guilty to the charge of Rape to Mayella Ewell. This happened even though there was no evidence whatsoever to say that Tom did it, and plenty to say that he was in fact totally innocent. Also Tom in the trial shows how caring and honest he is when he says, " I felt right sorry for her." This was a huge mistake by Tom as a black man feeling sorry for a

Fundamentals of Macroeconomics Essay

* Gross Domestic Product (GDP)- is the market value of all goods and services within a country in a period of time (Hindsight). * Real GDP- account for changes in the price level, an adjusted measure compared to Nominal GDP. * Nominal GDP- When a GDP figures that has not been adjusted for inflation. * Unemployment Rate- The rate is measure of unemployment citizens by dividing the number of unemployed by all currently employed. * Inflation Rate- Prices of items and services is rising, while purchasing power is in decline. * Interest Rate- The interest is paid by borrowers for the use of money they borrow from a loan lender. Part 2 An example would be food stamps sales and the groceries affects. A household family relies on the food stamps received from the American government, therefore used at the local Piggly Wiggly when buying the food. For someone who works for local government a massive layoff of employees is less likely. However, as an employed worker you are working harder for less money. A impact on retirement savings such as government cashing out citizens 401k’s. The government giving less money for grants for school or improvements on roadways, and fewer services provided to the citizens. A tax decrease will increase disposable income in a household. Disposable income is the main factor driving consumer demands. As a business, it encourages risk taking, hiring more employees, and even entrepreneurship. Government could have the opposite effect. Lowering taxes could mean cuts in department and services provided to the public. Reference Hindsight. (n.d.). Retrieved from http://www.forex-for-retirement.com/tag/hindsight/?lang=en_us&output=json&session-id=80f9522cbf28b08ef5fb257eb83c3330

Inside Job Movie Review Essay

â€Å"Earth provides enough to satisfy every man’s needs, but not every man’s greed,† said Mahatma Gandhi and this is somewhat the crux of this movie. Inside Job is directed by Charles Ferguson, and it highlights the reasons and the consequences of the global financial crisis of 2008. This movie is basically related to recession that was caused by the inefficiency of the industry and the unfavourable banking practices. The director has conducted several interviews and has exposed some hidden realities. The movie clearly shows that this crisis was not accidental, and that there were many people, including regulators, politicians, businessmen, who were actively involved in this destruction. These people and large financial institutions knew what they were doing was not right, but everyone’s focus was on self-interests as, at the end of the day, it’s all about making money. This documentary is divided into five parts. These include how we got here, the bubble, the crisis, accountability, and where we are now. Being a student, I would focus on the first three parts in my review. According to this movie, a few financial institutions have a direct link with the crisis. These include investment banks, insurance companies, rating agencies, etc. Main investment banks were Goldman Sachs, Morgan Stanley, Lehman Brothers, Merrill Lynch, and Bear Stearns. The important insurance companies included AIG, MBIA, and AMBAC. Moody’s, Standards & Poor’s, and Fitch were the rating agencies. Other financial institutions that played an important role were Citigroup, and JP Morgan. The main problem started when the deregulation period began which lead to saving & loan crisis, ultimately resulting in a few ‘big firms’ who all together disturbed the whole financial system. The housing industry was at its peak when this all started. The standard of living, environment, the overall economy and everything else in well-established and developed countries was running smooth but this financial crisis destabilized even these nations. Deregulation began and many banks were privatized and given freehand, which affected the economy. As a result, in countries like Iceland, small banks operating locally borrowed excessive amounts of money, that were even more than Iceland’s entire economy. First deregulation was related to savings & loans, allowing risky investments that ultimately failed and cost people their savings. This deregulation continued with changing administrations and the large firms kept on growing. A few mergers took place that promoted the concept of investing consumers’ savings in risky investments. Next, there was a massive increase in internet stocks creating a huge bubble. Along with this, corruption in Wall Street was increasing and money laundering was becoming common. Money laundering is basically hiding the illegal means of earning money. With new technology and hi-tech businesses, use of derivatives was increasing which made markets unstable. These were traded in unregulated markets that are in OTC (Over the Counter) markets. The regulators and other concerned parties did not take the threats of these financial innovations seriously. A new concept of Securitization Food Chain had emerged which linked loans and investors all over the world. The old phenomenon only involved mortgages between the home buyers and the lenders. But in new system lenders further sell the mortgages to investment banks. These banks combine different mortgages to create derivatives and then these derivatives are converted into Collateralized Debt Obligations and sold to investors. These CDOs are bought as they have high interest rates and they are just a piece of paper. So if the home buyer defaults, the bank that currently holds CDO will face a loss. Another problem was Sub-prime mortgages. Everyone was given a loan without considering its repayment that whether the person is capable of repaying or not. The focus was on commission and profits. The more CDOs they sell the more profit or bonus they receive. As there was no regulatory intermediary so no one cared that this practice was wrong and can be dangerous. Every person asking for loan was treated equally and was given the loan. So basically these were the riskiest loans and investments made. Along with this the rating agencies were paid heavy amounts by investment banks in order to get the CDOs highly rated and this was the main problem actually. Everyone was satisfied that it is highly rated so it is safe. Other banks kept on purchasing these CDOs due to this reason. All this lead to huge mortgages all around and therefore housing prices increased dramatically creating a bubble. According to experts this was not real money it was just being created by the system. Leverage ratios were increasing. It is the ratio of bank’s borrowed money and its own money. As borrowings were far more than their own money that is why leverage ratios were high and asset base was decreasing dramatically. AIG, an insurance company was selling huge amounts of derivatives for CDO owners. It was an insurance policy that if CDO goes wrong AIG will pay the loss to the investors. AIG did this because it was so sure that nothing can go wrong as almost all CDOs are rated AAA and along with this it will get premium from the investors. But AIG’s anticipation was wrong, when all CDOs went bad it faced losses. AIG also involved speculators which resulted in even large losses. People were unable to pay back their loans and therefore the whole system collapsed and so did AIG. Many banks went bankrupted and the entire financial system failed. The main reason was that more and more profits were being earned, at first, with very less risk. All this could never have happened if the rating agencies were honest and transparent. Several warnings were given but no actions were taken. Securitization food chain had imploded and lenders could no longer sell their loans to investment banks. Markets for CDOs collapsed leaving banks with huge loans. Banks and many other large firms were facing bankruptcy and investment industry was sinking fast. Some banks were acquired by other large and stable banks. As there was a financial crisis so taxes were increased. On the other hand, unemployment increased dramatically as recession accelerated globally. Chinese manufacturers saw huge decrease in sales and over ten million people lose their jobs in China. The poorer had to pay the most. Companies went for downsizing, standards of living decreased and poverty increased. This is how the problems arose and lead to a global financial crisis of 2000s. A group of companies that should have been working in peoples’ interest filled their own pockets instead and consequently lead the world to disasters.

Marketing plan about Tan Hiep Phat

Marketing Environment HTTP owns a modern production line and performs very well in managing quality tit international standard such as ‘SO, and others. Moreover, they have invested significantly in research and development. One of the important strengths of the company is that they have a strong distribution system. HTTP also has some limitations. The company has only one factory which cannot provide enough products to the market. In addition, the customer service of the company underperformed is another disadvantage.The limited liability company is going to develop to Join-stock company for its benefit of such organizational structure. The weather of Vietnam creates a great opportunities for the support of tea. Therefore, HTTP has a large number of supporters. Moreover, the development of technology fosters the communication between customers and producer more easily and inexpensively. Although there are great opportunities, HTTP is suffering from competitive pressure. While t he direct competitor – CO has dominated a large proportion of market, there are so many substitute products for consumers to choose for the same need.Furthermore, the unstable economy has made some impact on the input and purchase process. Target Market The target market of Zero Degree Green Tea is Vietnamese young adults who account or a large proportion of population in Vietnam. Zero Degree Green Tea aims to be a convenient drink that is good for health and has good taste in top of consumers' mind. Marketing Mix HTTP provides many kinds of green tea in the product line which satisfy different taste of target consumers. The Zero Degree Green Tea is produced by modern technology and contain healthy components such as vitamins.The product is packaged in PET bottle which is reusable. The bottle is designed with green color, so it looks fresh and eye-catching to target consumers. At the beginning, HTTP follows the skimming price strategy with the Zero Degree Green Tea product. T hey want consumers to know that the product has good quality and healthy. At the current time, Zero Degree Green Tea has been set at the market price to compete with other competitors. Promotion strategy of Zero Degree Green Tea focuses on media advertising.In addition, some sales promotion programs were implemented to attract its target market. Products provided by HTTP take advantage from the reputation of the company including Zero Degree Green Tea. HTTP has built good relations with society and media in variety of social activities. HTTP has invested 50 million dollar in striation and facilities. There are two new factories have been built in Chug Alai and Ha Name to provide inventory for the market in the Middle and the North of Vietnam. Zero Degree Green Tea is distributed intensively to the market through many intermediaries.Company Description Tan Hippie Path was well known as Ben Than bear before. It was established in 1994 by Dry. Trans Guy Than. Nowadays, besides hundreds of foreign brands in drinking industry like Pepsi, Coca Cola, Tan Hippie Path almost converts awareness of Vietnamese about carbonated drink into healthier drink. Tan Hippie Pears products intended to achieve the title â€Å"Vietnam High Quality Goods† by consumers voted in honor of National Brands in 2010 and the other valuable prizes which makes the customers trust in quality management as well as environmental protection of Tan Hippie Path.The company is recognized as Quality Management System according to ISO 9001 :2000 in 1999, Environmental Management system ISO 14001 : 2004 2006 and Hygiene Management System Food Safety HACK standards in 2006 Facilities of Tan Hippie Path Company are very large and organizing: Head Office is at 219 provincial highway located in Bin Dung, Vine PH, Than An, Bin Dung. Scale factory broader 110,000 mm, with the equipment, technological lines of research, and the most modern manufacturing Southeast Asia.Furthermore, HTTP is proud to be one of the units owned in many produce technology, the most modern lines Vietnam as sterile lines extracted Aseptic cold, fresh beer, beverages and fermented production line. In 2004, symbolism production with advanced technology shelling of Japan was first applied in Vietnam. Than Herbal Tea, Number 1 energy drink, soy milk Soya Number 1, and so on is the leading brand in the market, has proved HTTP always go early in accessing and understanding the ever-changing needs of consumers.For instance, the most well-known drink, also in one of the first product Tan Hippie Path has produced, Zero decree Green Tea has taken a huge place in drinking generation. Strategic Focus and Plan Vision The vision of company is to become the leading Asian corporations in three main business sectors such as industry drinks, instant food, and plastic packaging. This is measured by a lot of factors; firstly, the company is located in the top 10 leading company in the beverage market and food in Vietnam.Secon dly, it has to achieve Total Quality Management certification and international management standard. The final factor is internal market penetration; the company makes effort to enter brand of Zero Degree green Tea to Asian market. Mission Tan Hippie Path Group produces and does business the healthy products that are good for Asian consumers with the taste and quality of products according to international standards. At the same time, the company has to satisfy the highest demands of customers to deserve as preferred supplier as well as a reliable partner in business. GoalThe objective of the Tan Hippie Path Trading and Services Limited Liability Company is to create the best drink products through multiple brands such as Number 1, Zero Degree Green Tea, Herbal Tea Dry Than to consumers by an extensive distribution system and spread over 64 provinces in Vietnam. Core Competency and Sustainable Competitive Advantage Core Competency Each company has special core competency. So does Ta n Hippie Path, for them, â€Å"Today more than yesterday but not right by tomorrow with Spirit† Nothing is impossible† and they commit to achieve â€Å"International quality standards†.Moreover, the many sets orientation according to the highest spirit of family and becomes a trusted partner. HTTP group is striving to become responsible and respectable citizens in the society. Competitive Advantage To compete with the giants of world-class beverages are available in Vietnam, Tan Hippie Path beverage group tried incessantly to create differences. The advantage of HTTP is flexibility, quick decision making, know how to find out the potential demand of consumers to meet and continuous improvement.The more important thing is that HTTP group is always interested in the development of community because it plays the important role to successes of business. Therefore, HTTP involved in social activities and charity very much. â€Å"l am aware the consumer is king, decide the survival of your business, so in order to receive the support of consumers, we have the contribution by contrast, creates belief in love. Therefore, I have captured the hearts of Vietnamese customers. Success depends on many factors, but ultimately the quality of the product remains the number one criteria. (Businessman Trans Quiz Than-CEO of Tan Hippie Path group) Situation Analysis SOOT Analysts Strengths High-quality human resources Modern productions line and productions facilities HTTP is one of the most leading firm, which achieve integrated systems stability standards: ISO 9001-2004, 14001-2000 Having large share of the market for non-gas beverage Substantial investment in product research and development Numerous award for quality, participated in many social events Wide distribution system Weaknesses There is only one factory located in Bin Dung Firm only focus on domestic market Taps beverage products compete with each other.Customer service is not good Limited liabil ity company Opportunities Large market with modern consumer. High quality materials contribute to improve the quality of products Climate of Vietnam will be a business opportunity if HTTP development suitable products. Tropical climate increases demand for consumer beverage. There are a large number of material supplier of HTTP, That facilitates for manufacture to ensure inputs are favorable Information technology and mass media develop image of HTTP and its products Vietnam located in South East Asia and close to ocean.That is good position for export to foreign market Vietnam have Joint in WTFO since 2006 Drinking tea is traditional habit of Vietnamese and Asian Threats Competitive pressure: Taps products can be competed with other direct competitors like CO of ARC and other substitute goods Customers require more about quality of product and packaging. That increase pressure on R & D department of HTTP Unfair competition Inflation impact on cost of input and purchasing of custome r Complex criteria of hygiene and safety Industry Analysis It is predicted that, Vietnamese beverage tent to increase gradually in gas beverages at about 5% per year.Whereas, non-gas beverage will have a significant growth at a rate of 10% a year, within the period between 2007 and 2015. Specifically, mineral water ND bottle water will have average increase of 12% per year, fruit Juice's figures will increase at 4-7% per year (2007-20019) and 10-12% per year (2010-2015). Most of beverage firm tends to produce and sale non -gas beverage, especially products that's good for consumer's health. In Vietnam and world's beverage market, bottled green tea have been developing significantly, since ass.Almost famous brand which have appeared in Vietnam for many year have produced green tea products in Europe, the U. S, Japan's market. Such as: Lipton, Nestle, Unprinted, ARC. At the moment, there are a lot of green tea products which are bottled. The two most popular product are â€Å"Zero de gree green tea† of Tan Hippie Path, CO of ARC. Specifically, the Statistic of Nielsen in 2011 illustrated that. â€Å"Zero degree green tea† accounted for 13% of the market while, Co's figures were 8,1%.Furthermore, another statistic from Nielsen also showed development of Zero degree green tea proportion in bottled Vietnam green tea market that 1/2007: 30%3/2007: 40%4/2007: 48%5/2007: 49%6/2007: 53%7/2007: 52%8/2007: 57%9/2007: Fact of tea industry Vietnam have climate and geographic conditions for growing of tea. There are 33 over 54 provinces of Vietnam grow tea. Such as Thai Unguent, Lam Dong which is famous place for growing tea in Vietnam. Within period between 2003 and 2004, Tea's output growth steadily and Tea's area were 100. 0006 ha.Thus, it's good opportunity for bottle green tea to develop because of low cost of input. Competitor analysis Since, Tan Hippie Path discovered and developed bottled green tea market, â€Å"Zero degree green tea† brand have begun to be the most popular product in the market. Then, bottled green tea have become potential market that big brands began to Join in. In consequence, there are many bottled green tea products form other firms omitted in this market. Such as: Real leaf (Coca-Cola), Fresh (Vanilla), Lipton Pure Green (Pepsi), CO (ARC).Furthermore, many brands also diversified instance bottled green tea products. Such as artichoke tea, lemon green tea, honey green tea, free- sugar green tea. It creates their differences compared to other competitor. Prefigure 1: The bottled green tea market of Vietnam in 2011 (At-Nielsen) Although many products of many firm in the bottled green tea market, the report of Canticles illustrates that the two most popular products areas of ARC and Zero degree green EAI of Tan Hepatic. The two big ones still maintain a significant distance rather than other brands.Investing in Vietnam with total capital of 14,5 million, CO took aggressive advertising campaign, in 2010, ARC raised the yield to 70% by expanding factories in Ho Chi Mini City and completing new one in Ha Non. To compete against opponent- Tan Hepatic which discovered and had larger market shares, CO found its own way. It is focusing on developing distribution network, particularly in big cities and choosing PET bottles which have a small capacity (mall) to fit the customer hand's size. In consequence, ARC achieved 57% growth in Vietnam in 2011.Therein, CO is the major revenue of beverages segment with the best growth. Company The first and most important reason why Tan Hippie Path has a high position as it is today is the company's strengths in facilities and human resources. They have a high quality input sources from prestigious suppliers. Besides (in addition), a well- equipped infrastructure system with modern machineries, equipment, research facilities and the most modern manufacturing process in Asian, alongside with high regarded labor protection procedures to ensure safety for employees.In HTTP, their moderators (leader) are ambitious and visionary managers: They are very flexible, make decision based on hard working researches and discussions. The success of CO Green Tea is depicted by a great effort of them while they knew how to find out the potential needs of consumers to satisfy and continuous improvement, and not afraid to roll out new products to compete in a hot market of beverage drinks. Their workers are also professionally trained and with high responsibility.Furthermore, Tan Hippie Path has over 17 years of operation in beverage industries and serves the nonuser, company always get customer's trust and appreciation for high quality products and service. It is Illustrated with 11 consecutive years (1999-2009), HTTP was voted as â€Å"one of the top quality brand of Viet Name† by Saigon marketing newspaper readers. The company is one of the leading enterprises of the country reached an international quality standards system such as ISO 90 01-2004, 14001-2000, HACK etc.Especially, they have a larger market share of the beverage market with an extensive distribution system. Indeed, there are other reasons for the company's success and marketing strategies is one of the prominent factors to achieve that. Overall, Tan Hippie Path used their strengths in marketing strategies analysis and evaluation process to satisfy customer about high quality products as well as achieving mission goals. Consumer analysis Customers account for an inseparable part in Tan Hippie Path business.Therefore, customer segmentation and analyzing consumers' characteristics are very essential. Particularly, Tan Hippie Path realized that nowadays consumers have higher education levels and their living standard is better than before, so they always require better laity products. Viet Name is a populous country and with young population who follow modern lifestyle with fast food and convenient drink. Another pro for beverage development is a tropical climate (very hot) so this increase demands for cool drinking.In addition, with respect to the lifestyle of Vietnamese, their products are combinations of traditional (tradition of drinking tea) and modernity (the product is capable of using fast). Tan Hippie Path provides valuable contribution to customers through health and nutrition which is one of the issues people concern today. Take example, because green tea is good for human health: increase resistance, refresh body (compare with Coca cola). O degree green tea of company is a high quality product too that is guaranteed thanks to technology bottled still in high temperatures from 86 degrees C to 90 degrees C.This process keeps honest green tea flavor characteristics, pure quality, and nutrition. Market-product Focus Target Market Zero Degree Green Tea's target market is Vietnamese young adults who are suffering from the negative impacts of fast-paced lifestyle such as pollution, great pressure at school and work. Therefore, t hey raise awareness of healthy drinks use (Best Sustained Success, 2011). Since Vietnam has youthful age structure, this target market becomes very attractive.If GET dominates the market, HTTP can gain much profit. Points of Difference HTTP provides ready-to-drink green tea to the markets with some points of difference. Firstly, it is convenient to carry on and it saves time of making. Moreover, Zero Degree Green Tea is made by natural materials and it has no gas. Therefore, the product does not damage consumers' health. In addition, GET taste very good with lemon flavor. Another difference is that GET is packaged in high quality bottles using PET technology and they are reusable.Positioning The positioning of GET in consumers' mind is a healthy product which supports energy to young consumers. Green tea is also a traditional drink in Vietnam and HTTP has made it more convenient to consume. In addition, the product has low price which is more affordable for everybody, especially you ng people. Marketing Program Product strategy Product line. Tan Hippie Path also provides a variety of green tea products such as free-sugar green tea, lemon green tea, honey green tea honey and lemon green tea, ND even prepare to launch green tea in box.It has diversified the containers of original flavors such as producing lemon green tea in glass bottle, PET bottle and can to satisfy customer needs and wants. Unique product quality. Produced on modern Japanese technological production line with selected verdant leaves plucked out of tea plants on plains, green tea is able to keep its natural and pure flavor. Green tea is mad through hot extraction process in order to ensure food safety and hygiene standard and to detain precious essences of green tea. Zero Degree Green Tea has original flavors to satisfy consumer needs and increase customer value.With nutritious element such as vitamins E, C, and especially EGG, a strong anti-dioxide element, green tea helps people to reduce stre ss, reinforce resistance, prevent skin ageing and cancer in order to cool down your body and spirit after a hardworking day or after a long trip. Furthermore, this products have light yellow color which is same color with nature tea and is not too much sweet. It makes consumers believe that this beverage is good for their health, although, people normally think that bottled and manned drink is harmful from color chemical and sweeteners.It is very convenient to bring along Zero Degree Green Tea on trips, picnics, or in conferences†¦ And sometimes simply drink it at home instead of purified water. Packaging. Its cover are designed finely because green color on it makes consumers feel fresh and friendly with the environment. It is also eye-catching and distinguished from other competitors' products. With the use of heat-resisting mall PET bottle, the choice of trade mark logo (two circles), and green tea bears high aesthetic value under the sponsorship of Number One trademark.Its cover are designed finely because green color on it makes consumers feel fresh and friendly with the environment. It is also eye-catching and distinguished from other competitors' products. Price strategy Since Tan Hippie Path group explored the bottled green tea market in the early of 2006 and achieved success, this market has become an exciting† playground† with a lot of participants such as CO, Green tea 100 and Lipton green tea. In that situation, Tan Hippie Path used the advantage of â€Å"first-mover† in green tea market in order to apply skimming pricing strategy to Zero Degree Green Tea.It means that Tan Hippie Path sets the price which was 20 % more than the others beverage. However, customers still accepted and were willing to buy the product with that price because it was still consistent with Vietnamese standard of living at that time. PET bottle Zero degree green tea Green tea 100 Lipton pure green tea some VEND 7,500 VEND 6800 mall VEND 5,500 mall VE ND 6,000 Figure 2: Retail price comparison of RED green tea 2011 in Vietnam Although the price of zero degree green tea is higher than others, the customers really desiring the product are willing to pay.These people are not very price sensitive because they usually concern more about the quality of the product. When the company sets the higher price compared to the competitors, the customers think that the quality of product is higher than others, too. Tan Hippie Path grasped clients' psychology which most consumers believe that the high price is the good quality. This is one of the factors contributing to the success of this product. However, nowadays, the green tea market becomes more and more competitive with a lot of new brands penetrating the market such as Tea Plus, Fresh, Wonderland and Thin Tar.The customers have ore comparisons about price and quality between the different brands to choose the best product for themselves. Therefore, Tan Hippie Path does not concentrate on skimming price strategy as the first time. The price of Zero Degree green Tea at the moment is medium compared to the other brands in the bottled green tea market. However, within the advantage of â€Å"first mover†, Zero Degree Green Tea has been known and believed in high quality and healthy product, so customer behavior does not change significantly in purchasing decision making.Moreover, setting the medium price is also another advantage of this product in today's market because he company can prevent some brands from entering the market. If Tan Hippie Path still keeps high price as the first time, this makes lots of chances for the other brands entering the market by setting lower price but also ensuring to earn profit. Promotion strategy Zero Degree Green Tea is the first ready-to-drink tea in the market of Vietnam. By understanding consumer's psychology, it had a high position in the consumer's perception. However, today the market has a lot of substitute products.Faci ng this risk, it should focus more on promotion strategic to attract consumer. Tan Hippie Path articulated on activities sponsored in many different fields such as: sports, arts and culture-social activities. Whether being charities donation or trade the item are not out the main purpose for the consumer that is make consumer know about the product and its brand. In the year later, Tan Hippie Path was standing in the top 10 businesses spent on advertising in Vietnam. The most activities are funded biggest like brands for health care, such as: green tea, Barley tea.Advertising. The media which was used in advertising of Zero Degree Green Tea was variety such as newspapers, magazines, televisions and outdoor advertisement. Zero Degree Green Tea has creative advertisement, which has been broadcasting in popular channels like WV, TV and Vietnamese cable TV like ACTS, heal, Lets Viet, yang TV, ACTS. Target customers is people who concerned with health and nutrition so their advertisement concentrated on delivering the idea that Zero Degree Green Tea is able to keep tea's natural and pure flavor.Print Advertisement was posted on almost newspapers such as Auto tree (Youth), Than nine, The gigs pH nu (Women's World), Tip HTH gig Dinah (Marketing family). Advertising campaigns about utilities and benefits of Zero Degree Green Tea which were posted 1 time/week in 3/2006, is presented in the newspapers and magazines. There are several bus stations in which Zero Degree Green Tea puts their advertising panels. Painting advertising on the buses is also the best way for attracting consumer. Moreover, people possibly notice on those advertisements and try to drink Zero Degree Green Tea.They use tools to support sales such as promotions, consumer sampling, sampling route, display products, posters, billboards, organize event to increase brand perception for consumers. Internet is the quickest and shortest way to deliver information to any consumer. Their own website which is u pdated regularly. They also use social network such as backbone which is crowned with young people in community network. In some popular websites for specific group of people (zing. Van, heal . Com, yang. Net), Zero Degree Green Tea puts their animated banner to display attractively their product.Publicity and Public Relations. In the economy's situation today, advertising is declined gradually and abdicated for PR then raising activities and the creation of corporate value are not only in the quality of product, but also the brand's image associated tit the community activities. Tan Hippie Path considered this as a principle of its business operations. Zero Degree Green Tea's brand associated with sports activities, typical is ‘Student contest: Literature – Fitness -Art 2012 U – League' (Hoi HTH sins vine Van-The-My 2012 U-League).Besides the programs funded to the health care of community that were done by Tan Hippie Path such as ‘Day for blood glucose te sting and caring diabetes patients' (Nagy hoi HTH dung yet VA sham Soc been Nan dad that dung); TV Program ‘For the quality of life' (Vi chat lung choc song) aired on HTTP. The meaningful of community activities have asserted Tan Hippie Pat's brand increasingly not only production, good business but also serving the community benefits. Tan Hippie Path Group and music channels Hanta signed cooperation within two years from 9/9/2009.Because their customers are young people and with the same goal which is bringing quality products to consumers, the cooperation between the two sides will support each other in business expansion and exploitation market potential and advertising two brands. Tan Hippie Path got many certifications such as Vietnamese flag of Ministry of Labor, Invalids and Social Affairs' Unit Emulation excellent work of occupational safety and health in 2006 (03/17/2007); certificate of famous Brand country (26/04/2008); -ran Hippie Path received Vietnamese' Gold Sta r Medals, honoring businesses WTFO, Vietnam Dragon Symbol (30/0112010).These prizes and certifications are recognition of government and community about product's quality. Sales promotion. Tan Hippie Path had many promotion's methods such as discount for buying block, lucky prices, promotions in supermarkets and other retailers to applying for consumers. They organized a lot of activities to promote and deliver their product. For example, promotion program ‘Fun spring, torn label, winning gold' (Year of the Dragon 2012); Zero Degree Green Tea-life moments cooling-Khan shack gigs intent choc song (2012); Zero Degree Green Tea- smile spread-Nu quoi Ian too.Goal of this event is creating opportunities for people to laugh with all people in Vietnam and spread the spirit of optimism, love of life to other people, discover the power of smile. In addition, Tan Hippie Path also held mini- contests for community networks on fan page of Zero Degree Green Tea. Game- shows were taken plac e every week with attractive gifts. On the occasion of holidays, hey were a sponsor for the promotion of the discount programs of Big C supermarket, Co-pop mart, Metro to stimulate consumption on last year's holidays.Personal selling. Main orientation of Zero Degree Green Tea is most concerned with agency. In the mature stage of the product life cycle should not promote this tool. Because of customers and distributors were aware of product's brand in market. Primarily based on advertising to inform, persuade and remind customers. Direct marketing. The company will directly promote their product to targeted customer and improve brand awareness as well. Tan Hippie Path has always focused on tools of discount for sales to wholesalers and retailers.Promote policies and programs as well as support sales and promotions to attract and retain the principal agents. Promotion cost. Nowadays, Zero Degree Green Tea is high in position in the product life cycle. Advertising campaign in favor of psychology attained good results in building images of a natural product, beneficial health, bringing fresh feeling fresh, cool. At the same time, awareness of the tea's benefits for consumers is quite high (over 50 %), besides that the Joining of another brands such as CO, Fresh, tea plus, hat also contributes to increasing competition in the market.Advertisements are not only introducing the product but also its purpose is increasing revenue and profit. However, depending on the life cycle of products that promotions have a certain goal, Zero Degree Green Tea of Tan Hippie Path is on saturated stage of the life cycle of product while rivals the brand's market share is quite Vietnam large, each brand launching different strategies to attract customers. It leads to market which is influenced by many factors detrimental to business so at this time, the primary objective of business is strategy to compete with rivals and large market shares.Therefore budget planning which is suitable for promotional activities will contribute to the success goals. Figure 3: The promotion cost and revenue of Zero Degree Green Tea over the period of life cycle product At the present, the bottled green tea market share is full, Zero Degree Green Tea has to compete more drastically with other opponent. Tap Hippie Path was assessed one of five companies having the highest promotion cost in 2009. Specifically, promotion cost increased 3 times at that time, while other competitor's figures were quite small

Marketing Essay Example | Topics and Well Written Essays - 2500 words - 4

Marketing - Essay Example Here several different aspects of the company like, marketing tools used by the company, the issues faced in terms of the customers, control system issues faced by the company and several other elements will be discussed. Overview of Company The Hong Kong and Shanghai Banking Corporation Limited (HSBC) group is one of the most global banks and the company has been able to reach out to a wide range of markets. Most of the principal companies of the group opened over a century ago and the companies have had a wide range of achievements and also provide excellent variety. The company has differentiated its brand name and image and is recognised by the slogan of ‘The World’s Local Bank’ (HSBC, 2011). The bank is headquartered in London and is among the largest banking and financial services organisation. The company has over 8000 offices across 87 different countries and is listed on the London, Hong Kong, Paris, Bermuda and New York stock exchanges. The company cater s to a wide range of customers and serves as many as 100 million customers across the globe based on four of its main services, i.e. Performance financial services, commercial banking, Private banking and also the global banking (HSBC, 2011). Reasons for Choice The main reason to choose this bank is the international nature of the bank. Also, HSBC is among the very few banks equally famous in Europe, America as well as Africa and Asia. The company’s brand name and image that it has created allows it to become a name for every home. Also, HSBC has been extremely successful in marketing itself over the years and the bank has developed a strong brand image across the globe. Hence this is worth studying. SWOT Analysis of HSBC The table below provides a gist of the SWOT of HSBC. A detailed analysis has been included below the table Strengths Weaknesses * Strong Brand Image * Well Capitalized * Strong Market Presence * Global Presence * Excellent Marketing Strategies * Strong Perfo rmance During the economic slowdown as well * Strong use of Information Systems * Excellent Online Systems * Strong ability to stay in track with market need * Focus on different target markets * Strong and well developed marketing strategies at a global level * Although the company has performed well during the economic slowdown, higher risks and compromise of activities has been present * Large losses due to the Sub Prime Crisis * High Mortgage rates, without considering the external fall in rates * Employee Issues * Lacking strong customer care * Brand Image * Loss of the global marketing director Peter Stringham led to various confusions and chaos Opportunities Threats * The strong capitalization of the company opens various options to acquire better assets * Available capital for take over * HSBC has a strong position in the market and this can be used effectively to outperform other banks * Trusted Bank across the globe thereby giving it higher chances for better recognition w orld wide * Issues like the Sub Prime *Falling property rates leads to higher defaults from the home owners there by leaving the bank with high bad debts * Recent financial losses has impacted the customers as well as the stakeholders thereby leading to reduced trust in the bank HSBC has created a business and brand image which has been constant across the world. The company has been able to make a number of acquisitions across the globe and HSBC has been gained great success in terms of the corporate

What Is Wind Energy All about Essay Example | Topics and Well Written Essays - 1250 words

What Is Wind Energy All about - Essay Example This essay will talk about one form of renewable energy which is wind energy. As stated earlier, wind energy is a form of renewable energy. Renewable energy sources are those that are replenished naturally on a human timescale. Examples of renewable energy are geothermal power, wind energy and sunlight. Wind energy is used to produce electricity when fast-moving air called wind, hits propeller-like blades attached to a rotor. The rotor is coupled to a dynamo-like generator to produce electricity. The generator produces electricity through electromagnetism in its coils. The propeller-like blades, the main shaft and the generator form a unit that is known as a wind turbine. Wind turbines are usually mounted on towers to harness most of the energy of the moving air. These turbines are usually erected in areas that are very windy and are usually outside towns and areas of dense populations. The energy from wind has been harnessed both residentially and commercially. People have used small wind turbines to generate electricity for their own personal use. The generation of electricity has also been done for commercial purposes but in most cases, the energy from a given wind farm is normally used to serve a specific area. Divided opinions have been witnessed by the use of wind energy. Some people have supported the increased tapping and use of wind energy. They argued that wind energy is a great idea and way of generating cheap electricity. However, there are those who have not agreed with this are a bit sceptical when it comes to wind energy. The divided opinions have been generated by the various pros and cons associated with wind energy.

Common stereotypes from Boston Baby-Boomers Essay

Common stereotypes from Boston Baby-Boomers - Essay Example Baby boomers are individuals born before 1946. First, there is a millennial culture and that of none millennial culture. The millennium culture is promoted by the younger generation born after 1980. Moreover, the people who support the baby boomers culture are the baby boomers. According to the studies, there is a cultural conflict that exists between the Millennial the non-millennial generations. For instance, some managers and younger workers perceive non-millennium as being checkouts not interested in training and development and that they are individuals who are disengaging from their work. In addition, they also view the millennial generation as rigid and inflexible workers. Also, there are leaders who see baby boomers as individuals with mores skills, experience, value the job and that they are equally productive as a millennial. The study on Fortune 500 Company shows that the older workers are happier with their work as compared to the younger generation workers. Non millennial employees say they stay in an organization because they find it meaningful and not because they lack options. Therefore stereotyping has its risks that can endanger the operations of an organization, for instance, baby boomers view the younger generation as less kindly and spoiled. On the other hand, the younger generation sees baby boomers as individuals not operating under the new technologies. Also, baby boomers make their workplace the point of focus in their lives. That is; they put a lot of effort and determination in their daily